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Oct 14 2012

My Micro-Economy is Broken

My residential architecture firm designs, builds and renovates homes for high-earning individuals living in Westchester County, NY, one of the nation’s wealthiest regions. The success of our firm depends on these people having the income and confidence to invest in their properties. With much effort and perseverance, our boards have been filled with work throughout […]

Written by Mark R. LePage · Categorized: Business, Professional Practice, Success

Mar 22 2012

Dream Big: Develop Your Business Plan Using a Narrative

ArchDaily.com picked up my friend and Entrepreneur Architect Linkedin Group member Bob Borson’s blog post today. If you haven’t read Bob’s writings, I recommend that you visit him at LifeofanArchitect.com. Leave him a comment and tell him we said “hi”. Bob describes how he uses a narrative during the programming phase to learn what his […]

Written by Mark R. LePage · Categorized: Blogs, Business, Motivation, Planning, Strategy, Success, Websites

Mar 01 2012

Do You Over-Deliver?

Under-promise. Over-deliver. We’ve all heard this old adage, but how many of us follow its simple lesson? We recently recommended one of our consultants to a client. We’ve been very happy with this consultant’s performance and were confident they would perform well. As expected, they jumped right on the project and completed the first task […]

Written by Mark R. LePage · Categorized: Books and Magazines, Business, Clients, Consultants, Strategy

Dec 12 2011

Great Architecture Will Not Build a Great Business

1) Design great architecture. 2) Get noticed. 3) Thrive! Isn’t that how it is supposed to work. Well… it doesn’t. The trick is step 2. Getting noticed. How do you get noticed? The answer in a word, is Marketing. Even uber-successful “starchitects” have a marketing team working to get their “great architecture” noticed. Whether you […]

Written by Mark R. LePage · Categorized: Business, Marketing, Strategy, Success

Dec 07 2011

Things I Didn’t Learn at Architecture School (But Need to Know): How do I start and keep a business alive?

No one told me that I needed to know how to run a business. I’m an architect. I just need to tack up my shingle, design great buildings and clients will come knocking. Right? Maybe… but whether clients come knocking or not, its not so simple to keep them knocking. The solution? Write a business […]

Written by Mark R. LePage · Categorized: Architects, Business, Planning, Strategy, Success

Dec 03 2011

Are You “Locally Famous”?

What are you doing to become “locally famous”? Do you have a facebook account with which you post regularly and interact with your fans? Do you follow Twitter feeds for people who have influence in your local communities… and respond to their tweets? Do you blog… consistently, and have a website which reflects the expectations […]

Written by Mark R. LePage · Categorized: Business, Marketing, Strategy, Success · Tagged: "entrepreneur architect", "locally famous", Architects, westchester county

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