On April 8, 1999, I discovered a book that changed the way I view business; a book that helped me to realize that running a successful architecture firm required so much more than designing great architecture. It taught me that inside the owner of every small firm exists a battle among The Entrepreneur, The Manager […]
The Architecture Business Plan Competition
Competitions are a integral part of the architecture experience. Since architecture school and throughout our careers, design competitions provide a vehicle for architects to promote our talents and showcase our skills. Several architects have built their firms around the results of competitions, allowing them to leapfrog years of marketing strategies, accelerating their brands and business […]
Entrepreneur Architect Business Trends Survey
We’re taking matters into our own hands. We’ve all been talking about the many issues that we need to address in the profession of architecture; the identity crisis, the financial crisis, the licensing crisis… The list goes on and on. For years architects have slowly surrendered responsibility for much of the design and construction processes […]
Five Fundamentals I Wish I Knew Before Launching My Architecture Firm
When Annmarie and I launched Fivecat Studio, we were “young and dumb”. We were optimistic and enthusiastic, but we didn’t know what we didn’t know. We were 29 years old, had a dream of starting our own firm and jumped. I always knew I would own my own firm. I’m a born entrepreneur. What I […]
My Social Media Strategies for Architects
Annmarie and I launched our first website at fivecat.com in 1998, way before any other architects in the region were online. I’ve been writing blogs since 2006 and as social media grew in popularity, we adopted early and benefited tremendously. Having a strong online presence has made us very accessible on search engines. We’ve held […]
10 Rules for a Powerful Brand in Architecture
When Annmarie and I launched Fivecat Studio in 1999, we knew that we wanted to give our firm a unique identity. Every other firm in the region was named for their founders. Another “Smith and Smith Architects” was not what we wanted to be. (No offense to any Smith and Smiths out there.) Our plans […]
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