Years before launching Entrepreneur Architect, I published a quarterly newsletter for my own residential architecture firm, Fivecat Studio. Without much effort, I acquired hundreds of subscribers through links on a few social media profiles. The newsletter was part of my marketing plan and every few months I half-heartedly scrambled to send something out. Even without […]
4 Things You’re Not Doing on Houzz (But Should Be)
This week, I am handing blog duties over to my friend Eric Reinholdt. He’s the founder of 30X40 Design Workshop and author of the new book, The Unofficial Guide to Houzz.com: Create a Profile That Resonates with Clients and Outranks Your Competition. Eric is an active member of our Entrepreneur Architect community. Let’s help him […]
Walking in the Shoes of Others
It is very important to put ourselves “in the shoes” of the people we serve. We all work to empathize with our clients. As architects, we try to reduce the overwhelm and stress that our clients experience during a construction project. Very often, it’s the first time they have experienced such an encompassing commitment. They […]
Using Hand Drawing to Market Your Architecture Firm
When I was 12 years old, I persuaded my father to allow me to convert a section of our home’s unfinished attic into my bedroom. Up to that point in my life my only experience with actual construction was observing my father and his friends build a new family room for our house when I […]
The 10 Business Books Every Entrepreneur Architect Should Have In Their Library
Every August, the kids and I pack up the Suburban and head north to a row of small houses perched along the banks of the St. Lawrence River. Arcadia Park is located at Fishers Landing, New York and one of those tiny former fishing cottages is owned by my mom and dad, aka Mata and […]
Over-Delivering on Client Expectations
Periodically, I like to pull an older post from back in the archives and share it again on the blog. Today I am re-posting an article from March 2012, nine months before relaunching Entrepreneur Architect as my 12/12/12 Project. Under-promise. Over-deliver. We’ve all heard this old adage, but how many of us follow its simple lesson? […]
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