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May 09 2007

Pushing Past the Dip

One more juicy The Dip tidbit from Seth Godin. ChangeThis Manifesto: Pushing Past the Dip: How to Become the Best in the World

Written by Mark R. LePage · Categorized: Books and Magazines, Branding, ChangeThis Manifesto, Strategy

Apr 19 2007

Beyond Your Website

I enjoyed participating as a panelist today, discussing How Businesses Can Use “New Media” to Grow. The event was coordinated by the Westchester County Association. Nancy Shenker, founder and President of The ON Switch, did a superb job as moderator. My fellow panelists, both much more knowledgeable of the subject than I, were Lena West, […]

Written by Mark R. LePage · Categorized: Blogs, Branding, Business, Websites

Apr 04 2007

The Brand Called You

Back in 1997, Tom Peters touted The Brand Called You in a Fast Company magazine article, where he explained the importance of taking charge of your personal brand. The late 90’s was a very different place, but the benefits of managing how others perceive you and the unique promise you bring to the table have […]

Written by Mark R. LePage · Categorized: Branding

Mar 30 2007

Lessons Learned from Apple

  If you have not been to the new Apple store on Fifth Avenue, do it soon. In a city where everything is big and loud, the Apple store stands out by being small and quiet. It is simply genius. When you are there, take a good look at Apple as a business. The Apple […]

Written by Mark R. LePage · Categorized: Branding, Business, Design

Mar 01 2007

What’s in a Name?

I am very interested in the business of naming. When Annmarie and I launched Fivecat Studio, we wanted a name that differentiated our firm from all the “Smith and Smith” firms in the region (our legal entity is still McCarthy LePage Architects, PC, so we have not yet taken the full plunge). The Name Inspector […]

Written by Mark R. LePage · Categorized: Branding, Naming

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