I received an e-mail today from Phil Simon, AIA National Managing Director, Marketing and Promotion about the new national marketing campaign. Here’s what he wrote: Dear AIA Colleague: The 2007 national advertising campaign began last week with the first of more than 430 commercial radio network spots that will air until the end of June. […]
“The Best”
Josh points us to a great quote by Frank Lloyd Wright: “A vital difference between the professional man and a man of business is that money making to the professional man should, by virtue of his assumption, be incidental; to the business man it is primary. Money has its limitations; while it may buy quantity, […]
Just Ask Permission
Here’s a post for all the architects who say that marketing doesn’t matter. Seth Godin points us to Glass House Denver, a 23 story residential complex in Denver. Using a permission-based marketing strategy, the developer sold every one of the 389 units before the building was even completed. They credit Seth’s book, Permission Marketing. You […]
A Funny Thing Happened on the Way to Becoming an Architect
If you ask my mother, she will tell you that I have always been a businessman. That may be true, but I remember clearly the day my passion was ignited. When I was in my third year of architecture school, I picked up an issue of Entrepreneur magazine at the local supermarket. Skimming the pages, […]
Business Success…by Josh
In a search for the term “business of architecture”, Google pointed me to Hugh MacLeod’s Gaping Void blog and a post titled, “The Architect’s Manifesto”. Needless to say, it peaked my interest. Hugh referenced a post by Josh Horne, a 24 year old student of architecture with a very interesting perspective on business success in […]
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