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May 09 2007

Pushing Past the Dip

One more juicy The Dip tidbit from Seth Godin. ChangeThis Manifesto: Pushing Past the Dip: How to Become the Best in the World

Written by Mark R. LePage · Categorized: Books and Magazines, Branding, ChangeThis Manifesto, Strategy

May 08 2007

The Dip

Tonight I met with my Academy group. We were discussing how pushing though the tough stuff of business will ultimately lead to success. Every business reaches a tipping point when things start to click. The systems are in place. The people are in place. Your market know who you are and what you do. And […]

Written by Mark R. LePage · Categorized: Books and Magazines, Strategy

May 04 2007

Be Nice!

Besides creating wonderful residential architecture, marketing our firm well and encouraging our clients to spread the word about Fivecat Studio, I believe a major part of our success is “likeability”. Clients expect architects to design well. They expect us to provide a quality service at a reasonable cost. It is actually rather difficult to distinguish […]

Written by Mark R. LePage · Categorized: Customer Service, Strategy, Success

May 04 2007

Release your Firm to the Press

Looking for some press coverage? Writing a good press release and including quality photography will help get you published. Here are a few ideas for your next press release: Announce a new commission. Announce new employees. Announce your firm’s work with local charities. Announce your firm’s awards. Announce an event or seminar. Editors avoid self […]

Written by Mark R. LePage · Categorized: Marketing, Public Relations

May 01 2007

Buy. Renovate. Occupy. Sell. Profit… Repeat!

I received my copy of Residential Architect magazine today (in my opinion, the best of all the trade journals). This month’s Practice column, by Cheryl Weber (another one of my favorites), is about savvy architects investing long-term by owning their buildings. The advantages of owning real estate are plentiful. Here are five reasons to start […]

Written by Mark R. LePage · Categorized: Books and Magazines, Real Estate

Apr 19 2007

Beyond Your Website

I enjoyed participating as a panelist today, discussing How Businesses Can Use “New Media” to Grow. The event was coordinated by the Westchester County Association. Nancy Shenker, founder and President of The ON Switch, did a superb job as moderator. My fellow panelists, both much more knowledgeable of the subject than I, were Lena West, […]

Written by Mark R. LePage · Categorized: Blogs, Branding, Business, Websites

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