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Just Ask Permission

Here’s a post for all the architects who say that marketing doesn’t matter.

Seth Godin points us to Glass House Denver, a 23 story residential complex in Denver. Using a permission-based marketing strategy, the developer sold every one of the 389 units before the building was even completed. They credit Seth’s book, Permission Marketing. You can download four free chapters here.

Written by Mark R. LePage · Categorized: Marketing

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