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Mar 13 2026

EA651: Adam Katz – The Pre-Construction Process Is Broken and Architects Can Fix It

EntreArchitect Podcast with Mark R. LePage
EntreArchitect Podcast with Mark R. LePage
EA651: Adam Katz - The Pre-Construction Process Is Broken and Architects Can Fix It
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The Pre-Construction Process Is Broken and Architects Can Fix It

Preconstruction management platform founder Adam Katz joins the EntreArchitect Podcast to discuss how better information can transform the building process. Katz shares how his background in finance, construction, and technology shaped the vision behind Craydl. Together, they explore the persistent gap between design intent and construction cost.

However, the problem is not just pricing. Architects, builders, and owners often work from different sets of information during preconstruction. Katz explains how Craydl creates a single source of truth so teams can align decisions early and reduce risk across the project.

As the conversation unfolds, Katz highlights how clearer communication can improve margins, execution, and trust across the construction village. The result is a smarter preconstruction process that supports both creativity and financial reality. Looking ahead, Katz shares his vision for Craydl to become a widely recognized platform shaping the future of building.

This week at EntreArchitect Podcast, The Pre-Construction Process Is Broken and Architects Can Fix It with Adam Katz.

Learn more about Adam at Craydl, check out the Builder Portal, and connect with him on LinkedIn.


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Written by Mark R. LePage · Categorized: EntreArchitect Podcast with Mark R. LePage · Tagged: Adam Katz, Architecture, Building Information Modeling, Construction Management, construction technology, Craydl, customer experience, pre-construction process, risk mitigation, virtual design construction

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