The Basics of Brand Storytelling: You Don’t Get to be the Hero
If your prospective client asks ten people in your office, “Why should I choose your firm?”, they’re going to get twelve different answers and nine and a half of those answers would make you cringe. Has your architecture firm developed a clear and compelling story to tell? Like any good story, you don’t get to be the hero: your client is the hero, you are the guide.
This week on Build Your Brand podcast, The Basics of Brand Storytelling: You Don’t Get to be the Hero.
Your future doesn’t have to be commoditized! Jeff Echols is on a mission to change the way you do business by helping you communicate Empathy (not ego) so clients and employees see Value (not commodity).
Jeff is a Professional Speaker and the President and CSO (Chief Strategy Officer) of echoEngagement, a company that helps organizations develop the empathy and drive the relevance required to succeed in the modern marketplace.
Connect with Jeff online at EchoEngage.com, or find him on Twitter @echoengage or @jeffechols, Facebook and LinkedIn.
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