If you’ve ever poured hours into a beautiful set of drawings, sent it off to a prospective client, and heard nothing back… you’re not alone. Most architects believe that great work sells itself. We think a sleek render or a polished PDF is enough to win the job. But today’s clients—non-architects, mind you—aren’t just looking […]
Fire Resilient Architecture in Los Angeles: Building Safer, Smarter Homes
How Alloi is Reimagining Design and Construction for Wildfire Zones in Southern California My recent conversation with Marcos Santa Ana, founder of Alloi in Los Angeles, was both inspiring and deeply relevant to the future of residential architecture. In a time when wildfires are no longer seasonal surprises but annual threats, Marcos is building homes […]
7 Ways Small Firm Architects Can Build Smarter Financial Systems
A Modern Approach to Managing Money, Metrics, and Mindset There’s a common story I hear over and over again from small firm architects: “I didn’t become an architect to do accounting.” And yet, whether we like it or not, owning a firm means being responsible for the business—and that includes knowing your numbers. In a […]