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Apr 16 2010

Do You Tweet?

From Architectural Record: It seems like everyone these days is constantly plugged into their technological devices, tweeting their whereabouts, Facebooking their statuses, and publicizing anything and everything about themselves. Companies are even engaged in the phenomenon, using social media tools to market their products and services. But for architects, do these online pursuits pay off? […]

Written by Mark R. LePage · Categorized: Architects, Marketing, Networking, Professional Practice, Social Media · Tagged: Architects, Architectural Record, Twitter

Apr 09 2010

Architects Unemployed

A member of the Entrepreneur Architect LinkedIn Group posted a discussion about what to do when one is unemployed. I invite you to contribute to the conversation as well, by joining the group and posting your thoughts. Here is my response to John: Having never been unemployed, I cannot talk from experience on how best […]

Written by Mark R. LePage · Categorized: Architects · Tagged: LinkedIn Group, Unemployed

Apr 06 2010

Survival: How’d YOU do it?

The year 2009 was a very tough time for business. As we move our way past first quarter 2010, we’re starting to see a bit of improvement; a few rays of sunshine among the clouds. We are not yet seeing 2007 numbers, but things are certainly moving in the right direction. I have discussed how […]

Written by Mark R. LePage · Categorized: Blogs, Business, Strategy, Success

Apr 03 2010

Happy Easter!

Written by Mark R. LePage · Categorized: Announcements

Apr 01 2010

What’s Your Brand?

When a potential client hears your firm’s name, what do they feel? When they see your logo, what do they think? Your designs? Your studio? Your vehicle? Even the clothes you wear? What do they represent in the marketplace of architectural design? All these things, together, are your brand. In his book, Blink: The Power […]

Written by Mark R. LePage · Categorized: Architects, Books and Magazines, Branding, Business

Mar 28 2010

Fear

Fear. I think there’s lots of this stuff floating around lately. Personally, I feel that most of our current economic woes can be tied directly to “fear of the unknown” and “fear of the different”. When the politicians in Washington want the economy to recover, they’ll delay making changes that will forever alter society as […]

Written by Mark R. LePage · Categorized: Business, Entrepreneurs, Strategy, Success

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