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Dec 13 2009

Too Many Choices?

When performing our Design Development phase with clients, we typically assist them in selecting all their finishes, plumbing fixtures and lighting. This process is completed most efficiently when we discover and learn, through questionnaires and images, what our clients like and what they dislike. Then, with thorough knowledge of their taste, we offer a limited […]

Written by Mark R. LePage · Categorized: Business, Customer Service, Process, Professional Practice, Strategy · Tagged: architecture process, Guy Kawasaki, Netflix, redbox

Dec 10 2009

Are You Remarkable?

Becky Shankle (@ecomod) is thinking out of the box… the IKEA box to be more specific. Becky is the founder and lead designer at eco-modernism. In addition to designing and installing custom kitchens and baths in the Raleigh, NC region, she has launched an innovative IKEA kitchen services. By promoting her firm as IKEA specialists, […]

Written by Mark R. LePage · Categorized: Blogs, Entrepreneurs, Marketing, Social Media, Strategy

Dec 07 2009

Are You Loving the Low End?

Scott Anthony, author of the new book, The Silver Lining, contributed a recent HarvardBusiness blog post about “loving the low end”. Few architects are seeking the “low end”, but maybe there is something we can learn here. Is there a way we can restructure our basic architectural service and provide an alternative “stripped down” version […]

Written by Mark R. LePage · Categorized: Books and Magazines, Business, Strategy · Tagged: Guitars, Harvard Business, The Silver Lining

Dec 03 2009

The Process of Architecture?

At Fivecat Studio, our process of delivering architectural services includes a very highly developed set of construction documents. Every possible decision is made. Every product is specified. Every fixture is scheduled, ready for purchasing. Our intent is to obtain very competitive bids from general contractors, minimize change orders and reduce construction time by eliminating delays […]

Written by Mark R. LePage · Categorized: Architects, Business, Construction, Design, Process, Strategy

Dec 01 2009

The Art of Communication

Peter Gerr (a good friend from A-school) is an info-data guru. His latest blog post is about infographics and the art of communicating information. We can learn much from looking at other industries and how they are communicating ideas and information. After all, that’s what we do. The “ink on paper” architectural drawing has been […]

Written by Mark R. LePage · Categorized: Graphics · Tagged: infographics

Dec 01 2009

How to Stand Out

In the tradition of Seth Godin’s Purple Cow, Dan Heath, co-author of Made to Stick, has posted How to Stand Out in a Crowded Marketplace (video) to the AmEx OPEN Forum. Are you doing something new that no one has seen before? Are you doing one thing ferociously? According to Heath, we need to be […]

Written by Mark R. LePage · Categorized: Books and Magazines, Business, Video

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