Blending Aesthetics and Strategy in Architectural Web Design
In a world where digital presence defines credibility, architects can no longer afford to have an outdated or ineffective website. Your firm’s website isn’t just a portfolio—it’s your digital storefront, a client magnet, and a powerful tool for business growth.
To dig deeper into this, I sat down with Jeff Ross, the founder of CDH, a web design studio specializing in crafting exceptional online experiences for architects, interior designers, and real estate professionals. In our conversation, Jeff shared how architects can build websites that balance aesthetics and function while maximizing impact.
Here are the key takeaways from our conversation:
1. The Best Websites Start with a Clear Purpose
Before you even think about fonts, layouts, or animations, Jeff emphasizes the importance of clarity.
“In all of our kickoff calls, we always ask: What action do you want users to take? That needs to be front and center.”
Many architects fall into the trap of prioritizing visual appeal over usability. While a beautifully designed website is important, Jeff reminds us that it must also serve a purpose. Whether it’s encouraging visitors to browse your portfolio, book a consultation, or sign up for a newsletter, your website should guide them toward that action effortlessly.
Pro Tip: Ensure your homepage clearly presents the most important pages—portfolio, about, and contact—with a compelling call to action (CTA).
2. Invest in High-Quality Photography & Videography
Jeff didn’t mince words when we discussed the biggest pitfalls in architect websites:
“Blurry photos, inconsistent styles, and low-quality images hurt your brand. Even if your work is outstanding, poor visuals can completely undermine your credibility.”
Think of your website as a digital version of your best work. Would you hand potential clients a printed portfolio filled with pixelated images? Of course not. Your website deserves the same level of craftsmanship.
Pro Tip: Invest in a professional photographer who understands architectural photography. A strong visual presence can instantly elevate your firm’s perceived value.
3. The Power of Thoughtful Typography
Fonts might seem like a minor detail, but Jeff argues otherwise.
“A well-chosen font can completely transform a website’s appearance. You don’t have to spend a fortune—there are great free options on platforms like Adobe Fonts and Google Fonts.”
Choosing a font that aligns with your brand identity reinforces professionalism and readability. Consistency across your website’s typography builds a cohesive, polished look.
Pro Tip: Keep text width in check. Jeff recommends limiting paragraphs to 55–100 characters per line for easy reading and better user engagement.
4. The Role of SEO: Still Essential in 2025
With AI-driven search tools evolving rapidly, I asked Jeff if SEO still holds the same weight in website strategy. His answer? Absolutely.
“The same ranking factors that were critical in the past—quality content, strong backlinks, and strategic keywords—are still crucial. AI tools like ChatGPT are incorporating these factors into search results.”
While SEO may be shifting, the core principles remain the same. A well-optimized website can significantly boost visibility, driving potential clients directly to your firm.
Pro Tip: Work with an SEO specialist if you want to take your firm’s online visibility to the next level. Jeff collaborates with SEO expert Jared Tangier for advanced strategies.
5. Web Trends Architects Should Pay Attention To
Web design is evolving rapidly, and architects who stay ahead of the trends will benefit. Some of the biggest shifts Jeff is seeing include:
- Non-traditional scrolling – Horizontal scrolling and interactive movement create dynamic experiences.
- Rich background colors – Moving away from plain white, many firms are adopting deep blues, warm browns, and sophisticated charcoals.
- Custom cursors & animations – Enhancing user experience with subtle design details.
- Video integration – As bandwidth speeds improve, video backgrounds and drone footage are becoming more popular.
If you want to keep your firm’s website feeling modern and relevant, consider incorporating these elements where they make sense for your brand.
6. AI & the Future of Web Design
AI isn’t just transforming search engines—it’s changing the way websites are designed. Jeff explained how AI tools now help web developers:
“If you see a website with a cool effect—like horizontal scrolling—you can ask AI to generate the JavaScript for it. AI also speeds up bug-checking, saving hours of troubleshooting.”
While AI can streamline design and development, Jeff warns that designers must still understand the fundamentals. It’s a tool, not a replacement for expertise.
Pro Tip: Use AI to enhance efficiency, but don’t rely on it to replace strategy, creativity, and strong branding.
7. Social Media’s Role in Driving Website Traffic
For many architects, social media is the #1 driver of website visits. Jeff pointed to clients like Cavin Costello of The Ranch Mine, whose strong Instagram presence fuels engagement.
“If you have a dedicated following on social media, your website should work in tandem with it. Integrate social media feeds, share blog posts, and ensure a seamless user experience across platforms.”
Pro Tip: Regularly direct your social media audience to your website with valuable content, project updates, and calls to action.
Final Thought: One Thing Architects Should Do Today
I closed our conversation with the same question I ask every guest: What’s one thing a small firm architect can do today to build a better business tomorrow?
Jeff’s answer was simple but powerful:
“Make your website a clean, credible source for your business. It doesn’t have to be complex, but it should be professional. Focus on good typography, strong imagery, and clear navigation.”
Your website is often the first impression a potential client has of your firm. Make it count.
If you want to see Jeff’s work, visit CDH Studio. And if you’re serious about taking your firm’s digital presence to the next level, listen to the full episode of EntreArchitect Podcast at entrearchitect.com/599.
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