How You Do It

“The magic, and the way in which you win the hearts and minds of your clients, is how you do it.” That’s what John over at Duct Tape Marketing posts today.

Clients see us as all the same. One architect is just like another. We are all expected to be wonderfully talented designers. We are expected to know the codes and technical details required to construct safe and healthy buildings. In the eyes of our clients, we are all the same…unless we do something to stand out from the crowd.

That something is “how we do it”.

My firm does it differently than the rest. One example is our pre-design process. Before we design, before we sketch our first line, we perform a process of information gathering that involves a questionnaire, photo collecting and a collaborative programming meeting.

Sounds just like what you do, right?

But it’s not.

We’ve developed a process that’s fun. It’s exciting. It’s interesting. It’s an “experience”. Our clients have a great time. They feel invested in the project and we obtain all the information we need to design a great house.

Then, as a bonus, our clients tell their friends about the fun they had. A fun construction project is unexpected; something that makes Fivecat Studio stand out from the crowd – like a Purple Cow.

How do you do it differently? Share your thoughts and ideas by clicking the “comments” link above this post.