In a search for the term “business of architecture”, Google pointed me to Hugh MacLeod’s Gaping Void blog and a post titled, “The Architect’s Manifesto”. Needless to say, it peaked my interest. Hugh referenced a post by Josh Horne, a 24 year old student of architecture with a very interesting perspective on business success in architecture.
Be sure to read the comments as well. They include a passionate dialogue between Josh and a reader named Niko.