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May 09 2007

Pushing Past the Dip

One more juicy The Dip tidbit from Seth Godin. ChangeThis Manifesto: Pushing Past the Dip: How to Become the Best in the World

Written by Mark R. LePage · Categorized: Books and Magazines, Branding, ChangeThis Manifesto, Strategy

Mar 27 2007

Chimneypieces

Today, Seth posts: Jordan Tierney and her colleagues have been working for months on the Periodic Tableaux, a one-of-a-kind art book that’s not for sale. Why invest the hours and the sweat and the talent in a piece of art you can’t (and won’t) sell? Two reasons. The best reason is that when you practice […]

Written by Mark R. LePage · Categorized: Blogs, ChangeThis Manifesto

Mar 13 2007

A “Sticky” Manifesto

The Heath Brothers, authors of the new bestseller, Made To Stick: Why Some Ideas Survive and Others Die, walk the walk in their ChangeThis manifesto about three straightforward ways to make your strategy work. They preach the power of concrete language and stories to communicate your strategy effectively. Missed the Heath Bros. on “The Today […]

Written by Mark R. LePage · Categorized: ChangeThis Manifesto, Strategy

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