EntreArchitect // Small Firm Entrepreneur Architects

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Apr 01 2011

Are you using social media to attract clients?

The Entrepreneur Architect Linkedin Group has been very active lately. We’ve been discussing fee structures, branding, client acquisition, firm naming, business plans and startups. The question of the day today is about social media. Are you actively using social media platforms such as Linkedin, facebook, Twitter or YouTube to promote your business, make connections, influence […]

Written by Mark R. LePage · Categorized: Architects, Social Media

Mar 31 2011

How do your clients find YOU?

At the end of an interview with a prospective client, I ask them to complete a short questionnaire. Most of the questions are names, address and telephone numbers, but near the bottom of the page is this question, “How did you learn about Fivecat Studio?” The question is followed by a few choices, “Magazine or […]

Written by Mark R. LePage · Categorized: Architects, Business, Marketing, Public Relations

Mar 29 2011

How important is your firm’s name?

Our firm’s name is Fivecat Studio. It took quite a long time to settle on the name when we launched the firm back in 1999. Our intent, then and now, is to build a great and enduring firm that will long outlive its founders. We did not want to build the firm around any single […]

Written by Mark R. LePage · Categorized: Branding, Business, Marketing, Naming

Mar 01 2011

The Party Continues over on Linkedin

It’s been a few months since posting on this blog. I have moved most of my thoughts and comments over to the Entrepreneur Architect  Linkedin Group. We’re 400 members strong, as of today. If you’re an architect or design professional interested in business success and the practice of architecture, I invite you to join us.

Written by Mark R. LePage · Categorized: Announcements · Tagged: business success, LinkedIn Group, practice of architecture

Sep 22 2010

The Entrepreneurial X-Factor

What is it that separates us entrepreneurs from other business people? From e-myth.com: “MEN WANTED FOR HAZARDOUS JOURNEY. SMALL WAGES, BITTER COLD, LONG MONTHS OF COMPLETE DARKNESS, CONSTANT DANGER, SAFE RETURN DOUBTFUL. HONOUR AND RECOGNITION IN CASE OF SUCCESS.” According to legend, this is the ad placed in a London newspaper in August 1914 by […]

Written by Mark R. LePage · Categorized: Blogs, Business, Entrepreneurs

Sep 14 2010

Edit and Amplify

  This month’s Fast Company magazine cover story… A very interesting article about Nike CEO (and former star designer) Mark Parker. Certainly worth reading.

Written by Mark R. LePage · Categorized: Books and Magazines, Business, Design, Leadership, Strategy

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