EntreArchitect // Small Firm Entrepreneur Architects

Business training and resources for small firm entrepreneur architects.

Survival: How’d YOU do it?

The year 2009 was a very tough time for business. As we move our way past first quarter 2010, we’re starting to see a bit of improvement; a few rays of sunshine among the clouds. We are not yet seeing 2007 numbers, but things are certainly moving in the right direction. I have discussed how […]

What’s Your Brand?

When a potential client hears your firm’s name, what do they feel? When they see your logo, what do they think? Your designs? Your studio? Your vehicle? Even the clothes you wear? What do they represent in the marketplace of architectural design? All these things, together, are your brand. In his book, Blink: The Power […]

Fear

Fear. I think there’s lots of this stuff floating around lately. Personally, I feel that most of our current economic woes can be tied directly to “fear of the unknown” and “fear of the different”. When the politicians in Washington want the economy to recover, they’ll delay making changes that will forever alter society as […]

Will Lower Fees Save Your Firm?

Have you reduced your fees, with the intent of obtaining more work? The economy dumps and projects vanish. In reaction, the architect drops her fees. Revenues plummet and the firm shutters its shop. Sound familiar? Do you fall somewhere in that scenario? I hope not. Reduced fees will not save your practice. It will kill […]