The Dip

Tonight I met with my Academy group. We were discussing how pushing though the tough stuff of business will ultimately lead to success.

Every business reaches a tipping point when things start to click. The systems are in place. The people are in place. Your market know who you are and what you do. And it all starts to work.

But before that point, its pure hell!

That’s why most businesses don’t make it past their fifth birthday.

Seth Godin has a new book, The Dip: A Little Book That Teaches You When to Quit (and When to Stick). It’s all about that point where things get very difficult. Seth calls it the Dip. If you can push your business through the Dip, you win.

Here are a few goodies about the Dip from Seth:

When to Fold ‘Em: An interview with Seth at Entrepreneur Online.

Starbucks and Their First Dip: Why did Starbuck’s become “Starbucks”. Howard Schultz pushed through The Dip.

The Hub Magazine: An Interview with Tim Manners.