Which of these is true for your firm?
- Your project pipeline is inconsistent, and you're not sure why.
- Revenue has plateaued, even though you know your firm is capable of more.
- Prospective clients express interest, then choose another firm or disappear altogether.
- You're busy, but your projects aren't as profitable as they should be.
- You're wearing every hat: architect, marketer, salesperson, project manager, and business owner.
- You know your business could be stronger. You just don't know where to focus first.
If you found yourself nodding along, you're not alone.
The truth is, most architects were never taught how to build a business. We learned how to design exceptional buildings, but almost nothing about leadership, marketing, sales, operations, or financial management.
That's exactly why we created EntreArchitect Academy: the business education architects should have received from the very beginning.
More Than a Course.
A Better Way To Build Your Firm.
EntreArchitect Academy is a 16-week live business education program designed specifically for architecture firm owners.
Together, we'll build the six systems every successful architecture firm depends on: leadership, marketing, sales, services, operations, and cash flow. You won't build your business alone.
This isn't about consuming more content. It's about building the business behind your architecture firm, one system at a time.
How the Academy Works
Learn
Monday Live Sessions (90 minutes) Each Monday, Bryon leads a live teaching and implementation session focused on one of the Academy's six core business disciplines. Every session gives you practical tools you can begin using immediately.
Apply
Friday Momentum Sessions (60 minutes) On alternating Fridays, you'll join Momentum sessions designed to help you stay accountable, overcome obstacles, and keep making progress. Throughout the program, you'll also participate in three live Expert Masterclasses with invited specialists.
Build
Implementation Between Sessions You'll receive playbooks, worksheets, templates, AI tools, and proven frameworks that help you apply what you've learned directly to your firm.
By the end of the program, you won't just understand how to run a better firm. You'll have built the systems to do it.
Is EntreArchitect Academy Right for You?
This program is for you if...
- You own an architecture firm, or you're actively preparing to launch one. Whether you're a solo practitioner or leading a growing team, you're committed to building a stronger architecture firm.
- You know your firm can be stronger. You may be working too many hours, struggling to find the right clients, unsure how to grow your team, or simply feeling that your business isn't reaching its full potential. You're ready to build the systems that will help you move forward.
- You're willing to do the work. EntreArchitect Academy is built for implementation. Plan on attending the live sessions and investing a few hours each week applying what you learn. The architects who fully engage with the process see the greatest transformation.
This program is probably not for you if...
- You're still deciding whether to start a firm. The Academy is designed for architects who have committed to building a practice and are ready to invest in its success.
- You've already built a highly systematized architecture firm. If you've already built a highly systematized practice and have mastered the core disciplines of leadership, marketing, sales, operations, and financial management, you may be beyond the curriculum we'll be teaching. We'd rather help you find the right next step than enroll you in a program that isn't the best fit.
- You're looking for someone else to build your business for you. The Academy provides education, coaching, accountability, and proven systems. Your success depends on what you do between sessions.
If you found yourself thinking, "That's me," you're in the right place. Here's what happened when the architects in our first cohort put the Academy to work.
Results from the Cohort
Every architect joined EntreArchitect Academy with different challenges, different goals, and a different vision for their firm.
What they shared was a commitment to building a stronger business.
Here are just three examples of what happened when they put the Academy into practice.
Sales
Steve
Commercial Architect
Racine, Wisconsin
The Challenge
Thought he needed more leads.
What Changed
Applied the Academy's sales framework and improved his follow-up process.
The Result
Signed six new contracts. His new problem was scheduling the work.
Services & Pricing
Jackie
Residential Architect
San Francisco, California
The Challenge
Needed a better way to present and price her services.
What Changed
Rebuilt her proposal into a tiered format in a single afternoon.
The Result
More confidence and greater pricing value in every proposal.
Marketing
Liz
Residential Architect
Southern New Hampshire
The Challenge
Had no consistent marketing system.
What Changed
Built an entire client nurture campaign using the Academy framework.
The Result
Created a full year of marketing emails in a single day.
AI Tools & Process Built In
Every cohort makes the next one even better.
EntreArchitect Academy is designed to evolve. After every cohort, we gather feedback, refine the curriculum, and introduce new tools that help architecture firm owners implement what they learn more effectively.
Every participant receives access to the AI Acceleration Toolkit, an expanding library of practical prompts, workflows, templates, and AI resources built specifically for architecture firm owners.
Put AI to Work in Your Firm
The AI Acceleration Toolkit helps you put what you're learning into action faster, so you can spend less time staring at a blank screen and more time building your firm.
Inside, you'll find practical resources to help you:
- Clarify your firm's positioning and messaging
- Write marketing emails and website copy
- Improve sales conversations and proposals
- Create standard operating procedures and internal systems
- Build repeatable workflows that save time
- Make better business decisions with confidence
These aren't generic AI prompts. They're practical tools created specifically for architecture firm owners and aligned with the systems you'll build throughout the Academy.
More Than AI
The AI Acceleration Toolkit is just one example of how EntreArchitect Academy continues to evolve. Every new cohort benefits from what we've learned from every cohort before it, giving you the most refined curriculum, the best resources, and the strongest learning experience we've ever delivered.
Every new cohort benefits from everything we've learned from the one before it.
Business Education That Counts
EntreArchitect Academy has been approved for 30 AIA Learning Units (LU) through the AIA Continuing Education System.
As you strengthen your leadership and build better marketing, sales, operations, and financial systems for your firm, you'll also earn valuable continuing education credit toward your professional development.
Earn 30 AIA Learning Units while building a stronger architecture firm.
Everything Included with Your Enrollment
EntreArchitect Academy is a comprehensive 16-week business education designed exclusively for architecture firm owners.
It delivers the business education most architects never received, combined with the coaching, accountability, and practical tools to help you put it into practice.
Comparable executive business education often costs $25,000 or more. We've designed EntreArchitect Academy to deliver that level of transformation while focusing exclusively on the business of architecture.
Executive Business Education for Architects
Over 16 weeks, you'll master the business disciplines required to build a stronger, more profitable architecture firm. Learn the systems most architects never had the opportunity to study, adapted specifically for architecture firm owners, so you can market more effectively, sell with confidence, build stronger systems, and lead with clarity.
Live Coaching & Implementation
Knowledge alone doesn't change a business. Every week you'll apply what you're learning with live coaching, accountability, and direct feedback, so you leave the Academy with real progress, not just good intentions.
Exclusive Business Tools & Resources
Everything you need to turn ideas into action, including the AI Acceleration Toolkit, implementation guides, templates, worksheets, and practical resources built specifically for architecture firm owners.
Lifetime Access
Your investment continues long after the 16-week program ends. Revisit every lesson, access future curriculum updates, and continue learning as your firm grows and evolves.
Consider what one better proposal, one improved fee structure, or one new client could mean for your business.
Invest in the Business Behind Your Architecture
Great architecture needs a strong business behind it.
Building a successful architecture firm requires more than experience. It requires developing the business skills to make better decisions, build stronger systems, create consistent opportunities, and understand what drives a profitable firm.
EntreArchitect Academy is an investment in those skills and in your ability to put them to work inside your own firm.
Enrollment is currently closed.
Join the interest list to be among the first to know when enrollment opens again.
Learn From Leaders Who've Helped Thousands of Firm Owners
Bryon McCartney
Founder, Archmark | Lead Instructor
Bryon McCartney is the CEO of Archmark, the coaching, branding, and marketing agency for architects. As Lead Instructor for EntreArchitect Academy, he teaches the business systems, marketing strategies, and implementation frameworks that help architecture firm owners build stronger businesses.
Over the past decade, Bryon has analyzed more than 10,000 architecture firm websites and helped more than 5,000 architects improve their businesses. He is the only coach certified in Donald Miller's Small Business Flight School dedicated to translating the framework specifically for architects, and he holds certifications in five business and messaging frameworks, each adapted to the unique needs of architecture firms.
For years, Bryon has served the EntreArchitect Community as a trusted business coach, workshop leader, and strategic collaborator. His practical approach and commitment to helping architects succeed have made him an integral part of the EntreArchitect educational experience.
Mark R. LePage, AIA, NCARB
Founder, EntreArchitect | Cohort Advisor
Mark R. LePage is a licensed architect, entrepreneur, and founder of EntreArchitect, the global community dedicated to helping small firm architects build stronger businesses. Since launching EntreArchitect in 2012, he has published more than 650 podcast episodes, generated more than 4 million downloads, and built one of the profession's largest communities dedicated to architecture firm owners.
Through coaching, education, live events, and the EntreArchitect Community, Mark has helped thousands of architecture firm owners build stronger businesses and become more confident leaders. He brings more than a decade of experience helping architects turn ideas into action and build firms that thrive.
Mark believes every architect deserves the opportunity to build a business that supports the life they want to live. Through EntreArchitect Academy, he's committed to helping firm owners gain the confidence, clarity, and leadership skills to make that vision a reality.
Frequently Asked Questions
Choosing the right business program is an important decision. Here are answers to the questions we hear most often.
Is EntreArchitect Academy right for my firm?
EntreArchitect Academy is designed for architecture firm owners who want to build stronger businesses and become more confident in the business of architecture.
Whether you're a solo practitioner or leading a growing team, the Academy focuses on the business skills required to build a stronger, more profitable, and more rewarding firm.
Does this work for every type of architecture firm?
Yes.
EntreArchitect Academy focuses on the fundamental business skills that apply across architecture practices, including marketing, sales, services and pricing, financial management, operations, business systems, and leadership fundamentals.
Whether your firm focuses on residential, commercial, institutional, civic, interiors, or another specialty, the principles can be applied to your own practice.
I haven't started my firm yet. Is EntreArchitect Academy right for me?
Potentially, if you're actively launching your architecture firm.
Many of the business skills addressed through the Academy are valuable to understand before your firm grows. If you're still deciding whether to start a firm, however, we recommend waiting. EntreArchitect Academy is designed primarily for architects who have committed to building a business.
Is this an online course?
No.
EntreArchitect Academy is a comprehensive business education program created specifically for architects.
The Academy is designed to go beyond simply consuming information by helping architects understand and apply essential business principles to their own firms.
Do I need experience with AI?
No.
EntreArchitect Academy is designed to make emerging business tools and technologies practical and accessible for architecture firm owners. No previous AI experience is required.
When will enrollment open again?
Enrollment for EntreArchitect Academy is currently closed.
Join the Academy interest list to be among the first to know when enrollment opens again.
How much does EntreArchitect Academy cost?
Tuition and enrollment options will be announced when enrollment opens again.
I still have questions. Can I talk with someone?
Absolutely.
If you'd like to learn more about EntreArchitect Academy, contact the EntreArchitect team. We'll be happy to answer your questions.
Build a stronger business behind your architecture.
Join the EntreArchitect Academy interest list and be among the first to know when enrollment opens again.
