The Basics of Brand Storytelling: You Don't Get to be the Hero

If your prospective client asks ten people in your office, Why should I choose your firm? , they're going to get twelve different answers and nine and a half of those answers would make you cringe. Has your architecture firm developed a clear and compelling story to tell? Like any good story, you don't get to be the hero: your client is the hero, you are the guide. 

This week on Build Your Brand podcast, The Basics of Brand Storytelling: You Don't Get to be the Hero.

Your future doesn’t have to be commoditized! Jeff Echols is on a mission to change the way you do business by helping you communicate Empathy (not ego) so clients and employees see Value (not commodity). 

Jeff is a Professional Speaker and the President and CSO (Chief Strategy Officer) of echoEngagement, a company that helps organizations develop the empathy and drive the relevance required to succeed in the modern marketplace. 

Connect with Jeff online at EchoEngage.com, or find him on Twitter @echoengage or @jeffechols, Facebook and LinkedIn.

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The post S01E05: The Basics of Brand Storytelling: You Don't Get to be the Hero appeared first on EntreArchitect // Small Firm Entrepreneur Architects.