Ego vs Empathy: The Story You Tell

Why is it that almost every architect on the planet has an About Us page that tells the origin story of their firm or talks about their people, their process, and their expertise? What does it say to a potential client when they click on your website and there's nothing but information about you and how good you are? Maybe we can communicate, or even run our businesses, in a different way in a way that's focused, with empathy, on what matters most to our customers and not on why we think we're The Best.' 

This week on Build Your Brand podcast, Ego vs Empathy: The Story You Tell.

Your future doesn’t have to be commoditized! Jeff Echols is on a mission to change the way you do business by helping you communicate Empathy (not ego) so clients and employees see Value (not commodity). 

Jeff is a Professional Speaker and the President and CSO (Chief Strategy Officer) of echoEngagement, a company that helps organizations develop the empathy and drive the relevance required to succeed in the modern marketplace. 

Connect with Jeff online at EchoEngage.com, or find him on Twitter @echoengage or @jeffechols, Facebook and LinkedIn.

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