Combatting Commoditization: What Makes You Different?

Do you know what your clients say about you? We're all trying to avoid the reality that if we look the same, sound the same, and act the same as everyone else, well we're a commodity. If there's nothing different between us and our closest competitor, why would a client choose us over them? What makes you different from other architects?

This week on Build Your Brand podcast, Combatting Commoditization: What Makes You Different?

Your future doesn’t have to be commoditized! Jeff Echols is on a mission to change the way you do business by helping you communicate Empathy (not ego) so clients and employees see Value (not commodity). 

Jeff is a Professional Speaker and the President and CSO (Chief Strategy Officer) of echoEngagement, a company that helps organizations develop the empathy and drive the relevance required to succeed in the modern marketplace. 

Connect with Jeff online at EchoEngage.com, or find him on Twitter @echoengage or @jeffechols, Facebook and LinkedIn.

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