Search Results for: marketing

Dec 30 2012

Finding Balance Between the Firm and My Family

Every year at this time, my family celebrates Christmas Eve, Christmas Day, my son’s birthday, New Year’s Eve and New Year’s Day. Needless to say, it’s a busy week for us. We have family visiting from near and far… grandparents, aunts, uncles and cousins. Since Christmas Eve, we’ve been moving from one party to the […]

Nov 24 2012

5 Podcasts Every Entrepreneur Architect Should Be Following

Podcasts (an episodic digital series of audio or video files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device) are a great way to learn the lessons about business that many of us lacked during architecture school. Below are my 5 current favorites: EntreLeadership | Dave Ramsey w/ Host Chris LoCurto One of the most […]

Nov 22 2012

Letter To My Beloved Profession (Guest Post)

Today I have the pleasure of introducing you to Marie-Claude Soulard, an architect based in the San Diego area and the owner of Soulard Architecture. Last week I posted a new discussion at the Entrepreneur Architect Linkedin Group titled Architecture is Dead: Let’s Reinvent the Profession. The following is Marie-Claude’s response to my challenge to […]

Dec 12 2011

Great Architecture Will Not Build a Great Business

1) Design great architecture. 2) Get noticed. 3) Thrive! Isn’t that how it is supposed to work. Well… it doesn’t. The trick is step 2. Getting noticed. How do you get noticed? The answer in a word, is Marketing. Even uber-successful “starchitects” have a marketing team working to get their “great architecture” noticed. Whether you […]

Dec 07 2011

Things I Didn’t Learn at Architecture School (But Need to Know): How do I start and keep a business alive?

No one told me that I needed to know how to run a business. I’m an architect. I just need to tack up my shingle, design great buildings and clients will come knocking. Right? Maybe… but whether clients come knocking or not, its not so simple to keep them knocking. The solution? Write a business […]