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		<title>Build Your Brand Podcast with Jeff Echols</title>
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		<description>Build Your Brand is a story-based podcast focused on branding, culture, and storytelling for small firm architects and creative professionals. The host, architectural professional and marketing specialist, Jeff Echols, will tell the fascinating stories behind the best brands in the world, analyzing their journey to the top and repackaging lessons learned as effective strategies for small firm architects and creative professionals on their way to becoming the best!</description>
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		<itunes:summary>Build Your Brand is a story-based podcast focused on branding, culture, and storytelling for small firm architects and creative professionals. The host, architectural professional and marketing specialist, Jeff Echols, will tell the fascinating stories behind the best brands in the world, analyzing their journey to the top and repackaging lessons learned as effective strategies for small firm architects and creative professionals on their way to becoming the best!</itunes:summary>
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			<googleplay:email>support@entrearchitect.com</googleplay:email>			<googleplay:description>Build Your Brand is a story-based podcast focused on branding, culture, and storytelling for small firm architects and creative professionals. The host, architectural professional and marketing specialist, Jeff Echols, will tell the fascinating stories behind the best brands in the world, analyzing their journey to the top and repackaging lessons learned as effective strategies for small firm architects and creative professionals on their way to becoming the best!</googleplay:description>
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<item>
	<title>S01E13 Build Your Brand Framework: A Conversation with Jeff Echols and Mark R. LePage</title>
	<link>https://entrearchitect.com/podcast/byb/build-your-brand-framework/</link>
	<pubDate>Wed, 26 Aug 2020 10:00:16 +0000</pubDate>
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	<description><![CDATA[Build Your Brand Framework: A Conversation with Jeff Echols and Mark R. LePage Thank you for joining us for Season 1 at the Build Your Brand Podcast! Listen as Mark R. LePage joins Jeff to wrap up this season by walking through lessons learned from each episode. If you missed any episode, go back and [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Build Your Brand Framework: A Conversation with Jeff Echols and Mark R. LePage Thank you for joining us for Season 1 at the Build Your Brand Podcast! Listen as Mark R. LePage joins Jeff to wrap up this season by walking through lessons learned from each ]]></itunes:subtitle>
	<content:encoded><![CDATA[Build Your Brand Framework: A Conversation with Jeff Echols and Mark R. LePage Thank you for joining us for Season 1 at the Build Your Brand Podcast! Listen as Mark R. LePage joins Jeff to wrap up this season by walking through lessons learned from each episode. If you missed any episode, go back and [&#8230;]]]></content:encoded>
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	<itunes:summary><![CDATA[Build Your Brand Framework: A Conversation with Jeff Echols and Mark R. LePage Thank you for joining us for Season 1 at the Build Your Brand Podcast! Listen as Mark R. LePage joins Jeff to wrap up this season by walking through lessons learned from each episode. If you missed any episode, go back and [&#8230;]]]></itunes:summary>
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	<itunes:author><![CDATA[Gābl Media // EntreArchitect]]></itunes:author>	<googleplay:description><![CDATA[Build Your Brand Framework: A Conversation with Jeff Echols and Mark R. LePage Thank you for joining us for Season 1 at the Build Your Brand Podcast! Listen as Mark R. LePage joins Jeff to wrap up this season by walking through lessons learned from each episode. If you missed any episode, go back and [&#8230;]]]></googleplay:description>
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<item>
	<title>S01E12: The Takeaway: Winning on Purpose</title>
	<link>https://entrearchitect.com/podcast/byb/the-takeaway/</link>
	<pubDate>Tue, 11 Aug 2020 10:00:16 +0000</pubDate>
	<dc:creator><![CDATA[Gābl Media // EntreArchitect]]></dc:creator>
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	<description><![CDATA[The Takeaway: Winning on Purpose In order for you to understand what you can do to become the best, embrace the reality that you can take one simple idea and make that your firm’s DNA. Every decision you make. Every proposal you share. Every person you hire. EVERYTHING you do goes back to what your [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[The Takeaway: Winning on Purpose In order for you to understand what you can do to become the best, embrace the reality that you can take one simple idea and make that your firm’s DNA. Every decision you make. Every proposal you share. Every person you h]]></itunes:subtitle>
	<content:encoded><![CDATA[The Takeaway: Winning on Purpose In order for you to understand what you can do to become the best, embrace the reality that you can take one simple idea and make that your firm’s DNA. Every decision you make. Every proposal you share. Every person you hire. EVERYTHING you do goes back to what your [&#8230;]]]></content:encoded>
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	<itunes:summary><![CDATA[The Takeaway: Winning on Purpose In order for you to understand what you can do to become the best, embrace the reality that you can take one simple idea and make that your firm’s DNA. Every decision you make. Every proposal you share. Every person you hire. EVERYTHING you do goes back to what your [&#8230;]]]></itunes:summary>
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	<googleplay:explicit>No</googleplay:explicit>
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<item>
	<title>S01E11: What’s In It For Me?: Cutting Through the Noise</title>
	<link>https://entrearchitect.com/podcast/byb/whats-in-it-for-me/</link>
	<pubDate>Tue, 28 Jul 2020 10:00:16 +0000</pubDate>
	<dc:creator><![CDATA[Gābl Media // EntreArchitect]]></dc:creator>
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	<description><![CDATA[What’s In It For Me?: Cutting Through the Noise We’re in an age when all the noise, distraction, and disruption that surrounds us leaves your potential client with only a few seconds of patience and attention to hear what you have to say and to make a decision. When someone lands on your website, what [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[What’s In It For Me?: Cutting Through the Noise We’re in an age when all the noise, distraction, and disruption that surrounds us leaves your potential client with only a few seconds of patience and attention to hear what you have to say and to make a de]]></itunes:subtitle>
	<content:encoded><![CDATA[What’s In It For Me?: Cutting Through the Noise We’re in an age when all the noise, distraction, and disruption that surrounds us leaves your potential client with only a few seconds of patience and attention to hear what you have to say and to make a decision. When someone lands on your website, what [&#8230;]]]></content:encoded>
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	<itunes:summary><![CDATA[What’s In It For Me?: Cutting Through the Noise We’re in an age when all the noise, distraction, and disruption that surrounds us leaves your potential client with only a few seconds of patience and attention to hear what you have to say and to make a decision. When someone lands on your website, what [&#8230;]]]></itunes:summary>
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	<itunes:duration>19:09</itunes:duration>
	<itunes:author><![CDATA[Gābl Media // EntreArchitect]]></itunes:author>	<googleplay:description><![CDATA[What’s In It For Me?: Cutting Through the Noise We’re in an age when all the noise, distraction, and disruption that surrounds us leaves your potential client with only a few seconds of patience and attention to hear what you have to say and to make a decision. When someone lands on your website, what [&#8230;]]]></googleplay:description>
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	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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<item>
	<title>S01E10: Culture: Having the Right People on the Plane</title>
	<link>https://entrearchitect.com/podcast/byb/culture/</link>
	<pubDate>Tue, 14 Jul 2020 10:00:16 +0000</pubDate>
	<dc:creator><![CDATA[Gābl Media // EntreArchitect]]></dc:creator>
	<guid isPermaLink="false">https://entrearchitect.com/?post_type=podcast&#038;p=36585</guid>
	<description><![CDATA[Culture: Having the Right People on the Plane You may not know it, but your architecture firm’s culture is inseparable from your brand. For Southwest Airlines, their purpose is baked into the culture and their culture is part of their purpose. They hire for attitude and cultural fit before experience and skill level. This level [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Culture: Having the Right People on the Plane You may not know it, but your architecture firm’s culture is inseparable from your brand. For Southwest Airlines, their purpose is baked into the culture and their culture is part of their purpose. They hire ]]></itunes:subtitle>
	<content:encoded><![CDATA[Culture: Having the Right People on the Plane You may not know it, but your architecture firm’s culture is inseparable from your brand. For Southwest Airlines, their purpose is baked into the culture and their culture is part of their purpose. They hire for attitude and cultural fit before experience and skill level. This level [&#8230;]]]></content:encoded>
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	<itunes:summary><![CDATA[Culture: Having the Right People on the Plane You may not know it, but your architecture firm’s culture is inseparable from your brand. For Southwest Airlines, their purpose is baked into the culture and their culture is part of their purpose. They hire for attitude and cultural fit before experience and skill level. This level [&#8230;]]]></itunes:summary>
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	<googleplay:explicit>No</googleplay:explicit>
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<item>
	<title>S01E09: Purpose: A Higher Cause than Architecture</title>
	<link>https://entrearchitect.com/podcast/byb/purpose/</link>
	<pubDate>Tue, 30 Jun 2020 10:00:16 +0000</pubDate>
	<dc:creator><![CDATA[Gābl Media // EntreArchitect]]></dc:creator>
	<guid isPermaLink="false">https://entrearchitect.com/?post_type=podcast&#038;p=36584</guid>
	<description><![CDATA[Purpose: A Higher Cause than Architecture Did you know that there is a cause and effect between an organization’s pursuit of purpose and its financial performance? There is a link between purpose-driven brands and profit. Do you have a higher purpose than “architecture?” How can you discover what your purpose is and how it differentiates [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Purpose: A Higher Cause than Architecture Did you know that there is a cause and effect between an organization’s pursuit of purpose and its financial performance? There is a link between purpose-driven brands and profit. Do you have a higher purpose tha]]></itunes:subtitle>
	<content:encoded><![CDATA[Purpose: A Higher Cause than Architecture Did you know that there is a cause and effect between an organization’s pursuit of purpose and its financial performance? There is a link between purpose-driven brands and profit. Do you have a higher purpose than “architecture?” How can you discover what your purpose is and how it differentiates [&#8230;]]]></content:encoded>
	<enclosure url="https://entrearchitect.com/wp-content/uploads/2020/03/Episode09withad.mp3" length="25349162" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Purpose: A Higher Cause than Architecture Did you know that there is a cause and effect between an organization’s pursuit of purpose and its financial performance? There is a link between purpose-driven brands and profit. Do you have a higher purpose than “architecture?” How can you discover what your purpose is and how it differentiates [&#8230;]]]></itunes:summary>
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	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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<item>
	<title>S01E08: Value: Providing the Right Service</title>
	<link>https://entrearchitect.com/podcast/byb/value/</link>
	<pubDate>Tue, 16 Jun 2020 10:00:16 +0000</pubDate>
	<dc:creator><![CDATA[Gābl Media // EntreArchitect]]></dc:creator>
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	<description><![CDATA[Value: Providing the Right Service Have you ever thought about how much emotion is wrapped up in the idea of VALUE? There are a lot of factors that go into how one of your clients decides how they value your services. Your job is to identify the pains your ideal clients experience and how you [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Value: Providing the Right Service Have you ever thought about how much emotion is wrapped up in the idea of VALUE? There are a lot of factors that go into how one of your clients decides how they value your services. Your job is to identify the pains yo]]></itunes:subtitle>
	<content:encoded><![CDATA[Value: Providing the Right Service Have you ever thought about how much emotion is wrapped up in the idea of VALUE? There are a lot of factors that go into how one of your clients decides how they value your services. Your job is to identify the pains your ideal clients experience and how you [&#8230;]]]></content:encoded>
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	<itunes:summary><![CDATA[Value: Providing the Right Service Have you ever thought about how much emotion is wrapped up in the idea of VALUE? There are a lot of factors that go into how one of your clients decides how they value your services. Your job is to identify the pains your ideal clients experience and how you [&#8230;]]]></itunes:summary>
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	<itunes:author><![CDATA[Gābl Media // EntreArchitect]]></itunes:author>	<googleplay:description><![CDATA[Value: Providing the Right Service Have you ever thought about how much emotion is wrapped up in the idea of VALUE? There are a lot of factors that go into how one of your clients decides how they value your services. Your job is to identify the pains your ideal clients experience and how you [&#8230;]]]></googleplay:description>
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<item>
	<title>S01E07: Relevance: Changing the Way You do Business</title>
	<link>https://entrearchitect.com/podcast/byb/relevance/</link>
	<pubDate>Tue, 02 Jun 2020 10:00:16 +0000</pubDate>
	<dc:creator><![CDATA[Gābl Media // EntreArchitect]]></dc:creator>
	<guid isPermaLink="false">https://entrearchitect.com/?post_type=podcast&#038;p=36446</guid>
	<description><![CDATA[Relevance: Changing the Way You do Business We all spend a lot of time trying to differentiate ourselves from our competition, but there’s so much distraction and disruption today that it’s nearly impossible. There’s too much noise, there are too many algorithms designed to level the playing field, and, even if you are able to [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Relevance: Changing the Way You do Business We all spend a lot of time trying to differentiate ourselves from our competition, but there’s so much distraction and disruption today that it’s nearly impossible. There’s too much noise, there are too many al]]></itunes:subtitle>
	<content:encoded><![CDATA[Relevance: Changing the Way You do Business We all spend a lot of time trying to differentiate ourselves from our competition, but there’s so much distraction and disruption today that it’s nearly impossible. There’s too much noise, there are too many algorithms designed to level the playing field, and, even if you are able to [&#8230;]]]></content:encoded>
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	<itunes:summary><![CDATA[Relevance: Changing the Way You do Business We all spend a lot of time trying to differentiate ourselves from our competition, but there’s so much distraction and disruption today that it’s nearly impossible. There’s too much noise, there are too many algorithms designed to level the playing field, and, even if you are able to [&#8230;]]]></itunes:summary>
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<item>
	<title>S01E06: The Characters: Who is Your Ideal Client?</title>
	<link>https://entrearchitect.com/podcast/byb/the-characters/</link>
	<pubDate>Tue, 19 May 2020 10:00:16 +0000</pubDate>
	<dc:creator><![CDATA[Gābl Media // EntreArchitect]]></dc:creator>
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	<description><![CDATA[The Characters: Who is Your Ideal Client? Have you defined who your ideal client is? Think about the client that you enjoy working with the most, that respects you and what you do, that values you, that you do the best work for. Then, think about that client’s name and really get to know them. [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[The Characters: Who is Your Ideal Client? Have you defined who your ideal client is? Think about the client that you enjoy working with the most, that respects you and what you do, that values you, that you do the best work for. Then, think about that cl]]></itunes:subtitle>
	<content:encoded><![CDATA[The Characters: Who is Your Ideal Client? Have you defined who your ideal client is? Think about the client that you enjoy working with the most, that respects you and what you do, that values you, that you do the best work for. Then, think about that client’s name and really get to know them. [&#8230;]]]></content:encoded>
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	<itunes:summary><![CDATA[The Characters: Who is Your Ideal Client? Have you defined who your ideal client is? Think about the client that you enjoy working with the most, that respects you and what you do, that values you, that you do the best work for. Then, think about that client’s name and really get to know them. [&#8230;]]]></itunes:summary>
	<itunes:image href="https://entrearchitect.com/wp-content/uploads/2020/02/FinalEntrePodcast.jpg"></itunes:image>
	<image>
		<url>https://entrearchitect.com/wp-content/uploads/2020/02/FinalEntrePodcast.jpg</url>
		<title>S01E06: The Characters: Who is Your Ideal Client?</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>19:48</itunes:duration>
	<itunes:author><![CDATA[Gābl Media // EntreArchitect]]></itunes:author>	<googleplay:description><![CDATA[The Characters: Who is Your Ideal Client? Have you defined who your ideal client is? Think about the client that you enjoy working with the most, that respects you and what you do, that values you, that you do the best work for. Then, think about that client’s name and really get to know them. [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://entrearchitect.com/wp-content/uploads/2020/02/FinalEntrePodcast.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>S01E05: The Basics of Brand Storytelling: You Don’t Get to be the Hero</title>
	<link>https://entrearchitect.com/podcast/byb/the-basics-of-brand-storytelling/</link>
	<pubDate>Tue, 05 May 2020 10:00:16 +0000</pubDate>
	<dc:creator><![CDATA[Gābl Media // EntreArchitect]]></dc:creator>
	<guid isPermaLink="false">https://entrearchitect.com/?post_type=podcast&#038;p=36367</guid>
	<description><![CDATA[The Basics of Brand Storytelling: You Don’t Get to be the Hero If your prospective client asks ten people in your office, “Why should I choose your firm?”, they’re going to get twelve different answers and nine and a half of those answers would make you cringe. Has your architecture firm developed a clear and [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[The Basics of Brand Storytelling: You Don’t Get to be the Hero If your prospective client asks ten people in your office, “Why should I choose your firm?”, they’re going to get twelve different answers and nine and a half of those answers would make you ]]></itunes:subtitle>
	<content:encoded><![CDATA[The Basics of Brand Storytelling: You Don’t Get to be the Hero If your prospective client asks ten people in your office, “Why should I choose your firm?”, they’re going to get twelve different answers and nine and a half of those answers would make you cringe. Has your architecture firm developed a clear and [&#8230;]]]></content:encoded>
	<enclosure url="https://entrearchitect.com/wp-content/uploads/2020/03/Episode05withad.mp3" length="22340483" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[The Basics of Brand Storytelling: You Don’t Get to be the Hero If your prospective client asks ten people in your office, “Why should I choose your firm?”, they’re going to get twelve different answers and nine and a half of those answers would make you cringe. Has your architecture firm developed a clear and [&#8230;]]]></itunes:summary>
	<itunes:image href="https://entrearchitect.com/wp-content/uploads/2020/02/FinalEntrePodcast.jpg"></itunes:image>
	<image>
		<url>https://entrearchitect.com/wp-content/uploads/2020/02/FinalEntrePodcast.jpg</url>
		<title>S01E05: The Basics of Brand Storytelling: You Don’t Get to be the Hero</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>15:31</itunes:duration>
	<itunes:author><![CDATA[Gābl Media // EntreArchitect]]></itunes:author>	<googleplay:description><![CDATA[The Basics of Brand Storytelling: You Don’t Get to be the Hero If your prospective client asks ten people in your office, “Why should I choose your firm?”, they’re going to get twelve different answers and nine and a half of those answers would make you cringe. Has your architecture firm developed a clear and [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://entrearchitect.com/wp-content/uploads/2020/02/FinalEntrePodcast.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>S01E04: Combatting Commoditization: What Makes You Different?</title>
	<link>https://entrearchitect.com/podcast/byb/combatting-commoditization/</link>
	<pubDate>Tue, 21 Apr 2020 10:00:16 +0000</pubDate>
	<dc:creator><![CDATA[Gābl Media // EntreArchitect]]></dc:creator>
	<guid isPermaLink="false">https://entrearchitect.com/?post_type=podcast&#038;p=36073</guid>
	<description><![CDATA[Combatting Commoditization: What Makes You Different? Do you know what your clients say about you? We’re all trying to avoid the reality that if we look the same, sound the same, and act the same as everyone else, well… we’re a commodity. If there’s nothing different between us and our closest competitor, why would a [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Combatting Commoditization: What Makes You Different? Do you know what your clients say about you? We’re all trying to avoid the reality that if we look the same, sound the same, and act the same as everyone else, well… we’re a commodity. If there’s noth]]></itunes:subtitle>
	<content:encoded><![CDATA[Combatting Commoditization: What Makes You Different? Do you know what your clients say about you? We’re all trying to avoid the reality that if we look the same, sound the same, and act the same as everyone else, well… we’re a commodity. If there’s nothing different between us and our closest competitor, why would a [&#8230;]]]></content:encoded>
	<enclosure url="https://entrearchitect.com/wp-content/uploads/2020/03/Episode04withad.mp3" length="26306498" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Combatting Commoditization: What Makes You Different? Do you know what your clients say about you? We’re all trying to avoid the reality that if we look the same, sound the same, and act the same as everyone else, well… we’re a commodity. If there’s nothing different between us and our closest competitor, why would a [&#8230;]]]></itunes:summary>
	<itunes:image href="https://entrearchitect.com/wp-content/uploads/2020/02/FinalEntrePodcast.jpg"></itunes:image>
	<image>
		<url>https://entrearchitect.com/wp-content/uploads/2020/02/FinalEntrePodcast.jpg</url>
		<title>S01E04: Combatting Commoditization: What Makes You Different?</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>18:16</itunes:duration>
	<itunes:author><![CDATA[Gābl Media // EntreArchitect]]></itunes:author>	<googleplay:description><![CDATA[Combatting Commoditization: What Makes You Different? Do you know what your clients say about you? We’re all trying to avoid the reality that if we look the same, sound the same, and act the same as everyone else, well… we’re a commodity. If there’s nothing different between us and our closest competitor, why would a [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://entrearchitect.com/wp-content/uploads/2020/02/FinalEntrePodcast.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>S01E03: The Mission: Connecting to What Matters Most</title>
	<link>https://entrearchitect.com/podcast/byb/the-mission/</link>
	<pubDate>Tue, 07 Apr 2020 10:00:16 +0000</pubDate>
	<dc:creator><![CDATA[Gābl Media // EntreArchitect]]></dc:creator>
	<guid isPermaLink="false">https://entrearchitect.com/?post_type=podcast&#038;p=36064</guid>
	<description><![CDATA[The Mission: Connecting to What Matters Most When someone lands on your website or listens to your presentation, they’re not really there to learn about you. They’re there wondering, “what’s in it for me?” How can we as architects take a cue from Southwest Airlines and focus on highlighting our clients rather than ourselves? Maybe [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[The Mission: Connecting to What Matters Most When someone lands on your website or listens to your presentation, they’re not really there to learn about you. They’re there wondering, “what’s in it for me?” How can we as architects take a cue from Southwe]]></itunes:subtitle>
	<content:encoded><![CDATA[The Mission: Connecting to What Matters Most When someone lands on your website or listens to your presentation, they’re not really there to learn about you. They’re there wondering, “what’s in it for me?” How can we as architects take a cue from Southwest Airlines and focus on highlighting our clients rather than ourselves? Maybe [&#8230;]]]></content:encoded>
	<enclosure url="https://entrearchitect.com/wp-content/uploads/2020/03/Episode03withad.mp3" length="22511010" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[The Mission: Connecting to What Matters Most When someone lands on your website or listens to your presentation, they’re not really there to learn about you. They’re there wondering, “what’s in it for me?” How can we as architects take a cue from Southwest Airlines and focus on highlighting our clients rather than ourselves? Maybe [&#8230;]]]></itunes:summary>
	<itunes:image href="https://entrearchitect.com/wp-content/uploads/2020/02/FinalEntrePodcast.jpg"></itunes:image>
	<image>
		<url>https://entrearchitect.com/wp-content/uploads/2020/02/FinalEntrePodcast.jpg</url>
		<title>S01E03: The Mission: Connecting to What Matters Most</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>15:38</itunes:duration>
	<itunes:author><![CDATA[Gābl Media // EntreArchitect]]></itunes:author>	<googleplay:description><![CDATA[The Mission: Connecting to What Matters Most When someone lands on your website or listens to your presentation, they’re not really there to learn about you. They’re there wondering, “what’s in it for me?” How can we as architects take a cue from Southwest Airlines and focus on highlighting our clients rather than ourselves? Maybe [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://entrearchitect.com/wp-content/uploads/2020/02/FinalEntrePodcast.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>S01E02: Ego vs Empathy: The Story You Tell</title>
	<link>https://entrearchitect.com/podcast/byb/ego-vs-empathy/</link>
	<pubDate>Tue, 24 Mar 2020 10:00:16 +0000</pubDate>
	<dc:creator><![CDATA[Gābl Media // EntreArchitect]]></dc:creator>
	<guid isPermaLink="false">https://entrearchitect.com/?post_type=podcast&#038;p=36059</guid>
	<description><![CDATA[Ego vs Empathy: The Story You Tell Why is it that almost every architect on the planet has an About Us page that tells the origin story of their firm or talks about their people, their process, and their expertise? What does it say to a potential client when they click on your website and [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Ego vs Empathy: The Story You Tell Why is it that almost every architect on the planet has an About Us page that tells the origin story of their firm or talks about their people, their process, and their expertise? What does it say to a potential client ]]></itunes:subtitle>
	<content:encoded><![CDATA[Ego vs Empathy: The Story You Tell Why is it that almost every architect on the planet has an About Us page that tells the origin story of their firm or talks about their people, their process, and their expertise? What does it say to a potential client when they click on your website and [&#8230;]]]></content:encoded>
	<enclosure url="https://entrearchitect.com/wp-content/uploads/2020/03/Episode02withad.mp3" length="32946406" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Ego vs Empathy: The Story You Tell Why is it that almost every architect on the planet has an About Us page that tells the origin story of their firm or talks about their people, their process, and their expertise? What does it say to a potential client when they click on your website and [&#8230;]]]></itunes:summary>
	<itunes:image href="https://entrearchitect.com/wp-content/uploads/2020/02/FinalEntrePodcast.jpg"></itunes:image>
	<image>
		<url>https://entrearchitect.com/wp-content/uploads/2020/02/FinalEntrePodcast.jpg</url>
		<title>S01E02: Ego vs Empathy: The Story You Tell</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>22:53</itunes:duration>
	<itunes:author><![CDATA[Gābl Media // EntreArchitect]]></itunes:author>	<googleplay:description><![CDATA[Ego vs Empathy: The Story You Tell Why is it that almost every architect on the planet has an About Us page that tells the origin story of their firm or talks about their people, their process, and their expertise? What does it say to a potential client when they click on your website and [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://entrearchitect.com/wp-content/uploads/2020/02/FinalEntrePodcast.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>S01E01: No Matter the Size, the Journey’s the Same</title>
	<link>https://entrearchitect.com/podcast/byb/the-journeys-the-same/</link>
	<pubDate>Tue, 10 Mar 2020 11:00:16 +0000</pubDate>
	<dc:creator><![CDATA[Gābl Media // EntreArchitect]]></dc:creator>
	<guid isPermaLink="false">https://entrearchitect.com/?post_type=podcast&#038;p=35891</guid>
	<description><![CDATA[No Matter the Size, the Journey’s the Same Somewhere in the world, every morning or maybe in the wee hours at the end of another late night of work, there’s an architect that says, “I can do better.” Maybe you’re that architect. What does it mean to be different? How do the best brands in [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[No Matter the Size, the Journey’s the Same Somewhere in the world, every morning or maybe in the wee hours at the end of another late night of work, there’s an architect that says, “I can do better.” Maybe you’re that architect. What does it mean to be d]]></itunes:subtitle>
	<content:encoded><![CDATA[No Matter the Size, the Journey’s the Same Somewhere in the world, every morning or maybe in the wee hours at the end of another late night of work, there’s an architect that says, “I can do better.” Maybe you’re that architect. What does it mean to be different? How do the best brands in [&#8230;]]]></content:encoded>
	<enclosure url="https://entrearchitect.com/wp-content/uploads/2020/03/Episode01withad-1.mp3" length="16588948" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[No Matter the Size, the Journey’s the Same Somewhere in the world, every morning or maybe in the wee hours at the end of another late night of work, there’s an architect that says, “I can do better.” Maybe you’re that architect. What does it mean to be different? How do the best brands in [&#8230;]]]></itunes:summary>
	<itunes:image href="https://entrearchitect.com/wp-content/uploads/2020/02/FinalEntrePodcast.jpg"></itunes:image>
	<image>
		<url>https://entrearchitect.com/wp-content/uploads/2020/02/FinalEntrePodcast.jpg</url>
		<title>S01E01: No Matter the Size, the Journey’s the Same</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>11:31</itunes:duration>
	<itunes:author><![CDATA[Gābl Media // EntreArchitect]]></itunes:author>	<googleplay:description><![CDATA[No Matter the Size, the Journey’s the Same Somewhere in the world, every morning or maybe in the wee hours at the end of another late night of work, there’s an architect that says, “I can do better.” Maybe you’re that architect. What does it mean to be different? How do the best brands in [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://entrearchitect.com/wp-content/uploads/2020/02/FinalEntrePodcast.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>S01E00: Welcome To Build Your Brand Podcast (Teaser)</title>
	<link>https://entrearchitect.com/podcast/byb/s01e00-welcome-to-build-your-brand-podcast-teaser/</link>
	<pubDate>Mon, 09 Mar 2020 11:00:16 +0000</pubDate>
	<dc:creator><![CDATA[Gābl Media // EntreArchitect]]></dc:creator>
	<guid isPermaLink="false">https://entrearchitect.com/?post_type=podcast&#038;p=35951</guid>
	<description><![CDATA[Welcome To Build Your Brand Podcast Build Your Brand is a story-based podcast focused on branding, marketing, sales, and storytelling for small firm architects and creative professionals. The host, architect and marketing specialist, Jeff Echols, will tell the fascinating stories behind the biggest brands, analyzing their branding and marketing techniques to repackage lessons learned as [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Welcome To Build Your Brand Podcast Build Your Brand is a story-based podcast focused on branding, marketing, sales, and storytelling for small firm architects and creative professionals. The host, architect and marketing specialist, Jeff Echols, will te]]></itunes:subtitle>
	<content:encoded><![CDATA[Welcome To Build Your Brand Podcast Build Your Brand is a story-based podcast focused on branding, marketing, sales, and storytelling for small firm architects and creative professionals. The host, architect and marketing specialist, Jeff Echols, will tell the fascinating stories behind the biggest brands, analyzing their branding and marketing techniques to repackage lessons learned as [&#8230;]]]></content:encoded>
	<enclosure url="https://entrearchitect.com/wp-content/uploads/2020/03/BYBTeaserFINAL.mp3" length="16588948" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Welcome To Build Your Brand Podcast Build Your Brand is a story-based podcast focused on branding, marketing, sales, and storytelling for small firm architects and creative professionals. The host, architect and marketing specialist, Jeff Echols, will tell the fascinating stories behind the biggest brands, analyzing their branding and marketing techniques to repackage lessons learned as [&#8230;]]]></itunes:summary>
	<itunes:image href="https://entrearchitect.com/wp-content/uploads/2020/02/FinalEntrePodcast.jpg"></itunes:image>
	<image>
		<url>https://entrearchitect.com/wp-content/uploads/2020/02/FinalEntrePodcast.jpg</url>
		<title>S01E00: Welcome To Build Your Brand Podcast (Teaser)</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>11:31</itunes:duration>
	<itunes:author><![CDATA[Gābl Media // EntreArchitect]]></itunes:author>	<googleplay:description><![CDATA[Welcome To Build Your Brand Podcast Build Your Brand is a story-based podcast focused on branding, marketing, sales, and storytelling for small firm architects and creative professionals. The host, architect and marketing specialist, Jeff Echols, will tell the fascinating stories behind the biggest brands, analyzing their branding and marketing techniques to repackage lessons learned as [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://entrearchitect.com/wp-content/uploads/2020/02/FinalEntrePodcast.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>
	</channel>
</rss>
