Your Success Starts With The Story You Tell
There is a reason why you can't find the work you want.
Those “tire kickers” who are “just looking for a set of plans” are not calling you by chance.
Your clients don't understand what you do; they don't value your skills and talents as an architect, and you struggle to earn the fees you deserve.
It’s not your client's fault.
They are simply responding to the story you're telling.
Here's the problem. Your firm’s brand (yes, your firm already has a brand) is attracting the clients and projects you don't want.
The solution? Your success starts with the story you tell. Your brand communicates who you are and attracts the clients looking for what you do.
If your brand does not resonate with your best clients, they’ll just click away, continue the search, and eventually hire someone else.
When you build a brand that speaks to your best clients, making them feel like they have found what they've been looking for... a brand that truly empathizes and emotionally connects with them, they will look no further, and seek only to answer one question, “Where do I sign up?”
Let's build your brand. We will show you how.
The 12 Steps To Build Your Brand
You'll learn a proven branding system created specifically for architects.
The Build Your Brand framework will help you answer these 12 critical questions:
How do I identify my Ideal Client and what are they really trying to accomplish?
What's at Stake for my Ideal Client and what happens if they fail?
What is my firm's Value Proposition and does it align with what my Ideal Client really values?
What does a successful Future State look and feel like and how do I share that story with my Ideal Client?
How do I develop a "One-Liner" to answer the question, "So, what do you do?"
How do I act as The Guide for my Ideal Client? I need to be Obi Wan, not Luke!
How do I develop my process into The Plan that my Ideal Client can easily understand?
How do I talk About my firm by focusing on my Ideal Client? Our "About Us" isn't really about us.
How do I build a brand when I have several different Service Offerings or types of projects?
How do I develop an effective Lead Generator that will attract the clients I want most?
How do I write a professional Biography and Project Descriptions that will emotionally connect with the clients I want most?
How do I develop a Website Wireframe based on my new brand ready to share with my website developer?
It's an On-Demand Program That Aligns With Your Busy Schedule
Thirty days or 30 weeks. You decide. Build Your Brand at a pace that works best for you.
The Build Your Brand framework has been developed by Jeff Echols with more than 20 years of practice application and refinement.
We weren't taught about brands and marketing in architecture school and now we struggle with clients we don't want.
The Build Your Brand Course will teach you how to build an irresistible brand for your firm; a brand that will resonate with your best clients and fill your project pipeline with the work you want most.
It Includes Everything You Need To Build Your Brand
When you complete the 12 steps of the Build Your Brand course, you'll be fully prepared to effectively and consistently communicate your story to your best clients.
Here's what you'll get when you register:
✔︎ Instant access to 20 video training sessions
Jeff will teach you the step-by-step Build Your Brand framework and share a "homework" task with each lesson so you make progress with every lesson.
✔︎ The 28-page Brand Manual workbook
Follow along and quickly complete your "homework" task by using this comprehensive workbook. When you're done, the workbook will become your firm's official Brand Manual.
✔︎ A supportive architect member forum on Slack
The course is self-guided, but you'll never be alone. You'll have unlimited access to the Build Your Brand member forum where you can connect with other architects who'll be working through the process with you.
Plus, you'll gain unlimited access to...
✔︎ 2 "Secret Bonus Track" video training sessions
As a super-secret bonus, Jeff finishes the program by sharing his own Build Your Brand workflow using himself and his Ideal Clients as an example. He even shares the wireframe he developed for his own website.
You'll Use Your New Branding System To Consistently Communicate Your Story
Your architecture firm will finally have an effective Brand Manual to reference... now and long into your firm's future.
As you complete each component of the Build Your Brand framework, you will assemble your firm's new Brand Manual; a system document to reference when developing new marketing materials, building a website, preparing proposals, and sharing your story with clients, consultants, and employees. It's how your firm will share a consistent message, attract your best clients, and earn the fees you deserve.
Here's The Plan To Build Your Brand
Gain Access to the Course
Register now and gain instant access to the training videos, your brand manual workbook, and a supportive community on Slack.
Watch the Video Training
You'll learn the proven Build Your Brand framework and follow the steps in the workbook to build a brand that works for you.
Register Now and Gain Instant Access
Course
Instant access to 20 video training sessions
Download the 28-page Brand Manual workbook
Work with a supportive architect member forum
Plus 2 "Secret Bonus Track" video training sessions
And a 100% money back guarantee!
+ 1-on-1 Coaching
Instant access to the complete
Build Your Brand Course
Including 20 training videos, the workbook, the member forum, and the bonus content.
Plus 4 live 60-minute coaching sessions on Zoom, one-on-one with Jeff Echols
And a 100% money back guarantee!
"Jeff gets to the core of what marketing for architects is about..."
Testimonials from fellow architects who have experienced the Build Your Brand training.
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Prior to this workshop our marketing was portfolio based and "all about us." Build Your Brand opened our eyes that this is the wrong approach. We are reworking all our branding, marketing and website based on the framework taught at this program.
Rick Tokarski
Tokarski + Millemann Architects, LLC
Wall, NJ -
The overall principles taught by Jeff apply not only to branding, but to the overall direction of our firm. I believe applying this material will also help us win proposals where clients are introduced to us by other means.
Michael Maturo
DYAMI Architecture PC
Chestnut Ridge, NY -
Jeff gets to the core of what marketing for architects is about; how you define and find your ideal client, and tell them a story that resonates.
Jefferson Schierbeek
AddisonSchierbeek architects
Los Angeles, CA -
The program was eye-opening for me since it shifted my thinking to adopt the perspective of potential customers. I now better understand how they make decisions and can guide their journey toward buying our services.
Jack Barnes
Jack Barnes Architect, PC
Portland, OR -
I enjoyed the program as each step built upon the last to create a fully deliverable system for my website wireframe. I was learning by doing!
John Jones
John Jones Architect LLC
Westport, CT -
I have a much clearer understanding of my clients motivations, and how to respond to their needs in a more meaningful way, such that I can get greater satisfaction doing the work I love.
Earl Parson
Clever Moderns
Prescott, AZ -
Before Build Your Brand, we vacillated quite a bit on what our ideal client looked like and how we targeted a message that would resonate to potential clients across a broad range of markets. The workshop really helped to identify important common characteristics and traits that our ideal client would have, regardless of the project type or market they might be in, and to recognize how we could better empathize with them and communicate our value.
Ed Smart
smartDESIGN Architecture
Batavia, NY -
I see Build Your Brand as a foundation, a jump-start to a new beginning for my firm. The tools I learned will be implemented in all aspects of my firm's marketing, including correspondence, email and social media.
Richard E. Kaufman
The Kaufman Collaborative Architects
Carlsbad, CA & Houston, TX
The EntreArchitect Guarantee
If you register, and The EntreArchitect Build Your Brand Course doesn't meet your expectation, just email us within 30 days of enrolling. If you participate in each training session, complete the assigned tasks and you still don't receive the value you expected, we will refund your money... all of it. No questions asked!
